The Story Of the First Christmas Ads

Here’s a bit of history about Christmas gift giving…a great historical read xx Rowena

A R T L▼R K

The following excerpt about the age-old material significance of Christmas comes from Pulitzer nominated Prof. Stephen Nissenbaum’s The Battle for Christmas, (Random House, 1997):

“If the domestic reform of Christmas began as an enterprise of patricians, fearful for their authority, it was soon being reinforced by merchants, who needed the streets to be cleared of drunks and rowdies in order to secure them for Christmas shoppers; by shoppers who in turn needed to feel secure in the streets; and by newspaper editors whose success depended on their mediating between other businessmen and their own readers (who were shoppers, too). Advertisements for Christmas presents actually began to appear as early as the first signs of interest in St. Nicholas emerged, although they did not become common for several more decades. The first explicit ad for Christmas presents I have found anywhere in the United States comes from a New England…

View original post 336 more words

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s