This is definitely something I’ll be following up! xx Rowena
1. It matters. It’s the key to selling your story to other people. It’s one of the first things, along with genre and word count, that you’re going to put in a query. It’s the reason why someone is going to buy your book after they pick it up off the shelf or read the blurb online. It’s why blurbs exist–to convey the story’s concept.
2. It has to convey to people what is both unique AND familiar about your story. Humans are funny animals. We like things that are familiar, but have contempt for things that are TOO familiar. We like something unique, but if it’s too weird, we’re often repelled by it. When creating a concept, you need that balance. Sneer all you want at E.L. James’ 50 Shades Of Grey, but if nothing else, it’s a conceptual triumph.
3. Immediately cast out any snobbery you may have…
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