Tag Archives: advertising

Must Read: Hugh Mackay, Selling the Dream.

For me, it’s a no brainer. Hugh McKay’s seventh novel, Selling The Dream is a must read.

In case you haven’t heard of Hugh McKay, he’s an accomplished Australian social researcher and best-selling author of eighteen books, including seven novels. I heard him present at the Sydney Writers’ Festival a few years ago, where he well and truly lived up to my very high expectations. He has amazing insight and can well and truly read in between the lines. More to the point, he takes us on the journey with him.  So, you can learn a hell of a lot from Hugh McKay, who is undoubtedly a man of great substance and wisdom. Words I don’t throw around lightly.

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Author Hugh Mackay.

If you have been following Beyond the Flow for some time, you might’ve noticed, that I very rarely do book reviews. This is no coincidence. Partly, it’s because I have a huge book pile, which is largely untouched. Moreover, I tend to feel that writing the odd book review bears more weight, unless you run a book review blog. I should also add, that I don’t finish books which don’t appeal on some level, let alone write a review. Indeed, I rarely write a bad review of any sort, although I’m about to spread the word about a brand of children’s vitamins which taste disgusting, despite being labelled: “chewable”.

So, when you see me write a book review and read that I couldn’t put the book down, you should take notice. Even more so, when I tell you that I bought this book for my Dad’s birthday, but read it BEFORE I gave it to him. Obviously, that says this book is not only good. It’s very good!  That’s very high praise from an Australian. (After all, “not bad” would be an Australian’s equivalent to an American’s “awesome” or something to that effect.)

Although reading a book before you gift it is poor form, my Dad’s a practical man. He’ll understand the logic in reading it while it’s here. Moreover, as a voracious reader, he’ll be grateful that I’ve bought him a book so good, that I couldn’t wait for him to read it first. I can also see Dad with his nose stuck in this book and laughing his head off, just like he did when I gave him: The Rosie Project. I’m really looking forward to talking it over with him too, especially as one of their close friends used to head up a multi-national advertising agency. That could well influence how Dad reads the book.

I’ve actually worked for two advertising agencies myself and would be back working in one in a flash. However, these days I’d be on the creative, rather than the sales side.

That said, I’m honest to a fault and would be chewed up and spat out by the likes of the characters in this book. Characters, who I’m sure weren’t characters at all. They’re so very real.

I really don’t like spoiling a read by exposing too many details. Indeed, I would recommend not even reading the back cover of this book. It says too much. Aside from being a book by Hugh Mackay which for me is reason enough, I also bought it based on this endorsement by John Clarke on the front cover:

 

“If someone asked me who should write a satirical novel about the advertising business – someone with inside knowledge who could write well and was extremely clever and amusing – I’d say, ‘See if Hugh Mackay is available.'” John Clarke

“Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of advertising, and is the jewel in the crown of agency KK&C.

When Linc is handed the reins of the high-budget, high-profile campaign for the groundbreaking new snack ‘The Ripper’, he knows it’s his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C floundering in his wake …”

Unfortunately, despite loving this book and being utterly impressed with McKay’s use of language, being a gift, I obviously couldn’t do my usual thing of underlining my favourite turns of phrase. So,I did a quick flick through after my post-it notes fell out. There was one excellent phrase I managed to rediscover: “Fishing off the company pier” , which refers to having an affair with a work colleague.

If you haven’t heard of Hugh McKay, perhaps I haven’t said a lot to convince you to go and read this hilarious, insightful read. That is, other than my word for it. Without spoiling its many twists and turns, I’m just going to say “you’ve gotta have faith”.

You can get to know Hugh Mackay a little better by visiting his web site.

Have you read Selling the Dream or any of Hugh Mackay’s other books? Please share your thoughts in the comments below.

Best wishes,

Rowena

The Ultimate Ball Fetching Champion of the Universe.

Welcome back to Bilbo’s Dog Blog.

Since I last blogged, I’ve finally been crowned: The Ultimate Ball Chasing Champion of the Universe!

Quite an apt title really, even if I did kind of award it to myself. That said, I did get quite a bit of assistance from Lady. She’s great with publicity, being  one of those extroverted types always trying to jump inside someone else’s skin. Frankly, I’m more than content inside my own. It usually even takes me awhile for me to warm up to a pat from visiting friends…even when they’re coming to feed me.

Yes, I know you probably wrote me off as yet another one-post wonder… like so many other dogs. However, being an entrepreneurial dog in my own understated, Border Collie way, I decided to give this blogging thing a bit of a whirl. Unlike others of my species, I can see the benefits of extending my sphere of influence far beyond the local telegraph pole and onto the world wide web and beyond. After all, dogs have been in space before so I’m not going to let some small world, backyard outlook stop me from spreading my paws and paw prints.

Indeed, I can just imagine looking up at the moon from my kennel on a dark cloudless night and seeing my paw print up there… How amazing! What’s more, it won’t get washed away like down at the beach. My paw print will be there for eternity. That’s forever and ever and ever!!

Laika the first dog in space. While in some ways a hero, she was killed in the name of science, which we obviously don't condone.

Laika the first dog in space. While in many ways my hero, she was killed in the name of science. As I’ve said before, humans need to pay more attention to the Golden Rule.

Hmm…The moon is an intriguing kind of place. Perhaps, one day dogs will even live up there but we’ll certainly look funny wearing one of those space suits with a goldfish bowl over our heads but I don’t know how we’ll ever manage to eat let alone chase a ball.

Anyway, I know you probably thought I was showing off  in my last post. Even though I am a good dog, this bravado was definitely out of character. Being a typically mild-mannered and understated character who doesn’t go jumping all over complete strangers or whacking other dogs in the face with their over-exuberant joy, I usually don’t advertise.

I also have to be a bit careful about what I share online. Sadly, way too many dogs and humans lump “good” in the same category as “nice”. Personally, I don’t have a problem with that. However, as strange as it might seem, being “nice” is somehow a bad thing attracting many  haters. Unfortunately, this can become quite a problem and even a threat to your life.

Even though I’m a highly intelligent dog whose abilities have been honed through countless generations of highly selective breeding, this aversion to niceness remains another one of life’s unsolvable mysteries. So, if you can work that one out, I’d really appreciate an explanation!! After all, aren’t being “good” or even”nice”  meant to be virtues? Wise and noble character traits that should be at the top of everybody’s shopping list along with the dog food? (Mind you, even dog food seems to slip off their shopping list at times!!)

Apparently not!

Anyway, I’ve already told you that I’m good at being good but that’s not my only strength.

I’m also particularly good at being persistent. Mum doesn’t know that I can read but when I was just a wee little pup, I read this on her fridge:

Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.

Calvin Coolidge
30th president of US (1872 – 1933)  

Being a Border Collie, persistence is in my blood. After all, how do you think generations of my kind have been rounding up all those silly sheep?

Since I don’t exactly have access to any sheep in the city and rounding up the kids is even beyond my genius and skill, I’ve applied all that generational expertise and breeding to the fine art of rounding up my tennis ball. Indeed, I’ve become something of a ball herding champion. Indeed, Lady suggested I should call myself: Bilbo the Ultimate Ball Fetching Champion of the Universe. As much as I am adverse to too much publicity and like to keep a low profile, I reluctantly agreed.

My dedication and persistence is so intense that the humans always wear out long before me. They have no stamina whatsoever. Indeed, I usually have to wait for some unsuspecting visitor who doesn’t have their own dog to turn up. They’re usually most obliging. At least, for awhile!

I might not be able to leap tall buildings in a single bound to catch my ball but I do have some very impressive manoevres. That is, despite getting on in years and acquiring these rather generous love-handles. My increasing girth has complicated things a little.

While my career prospects were certainly looking very good for awhile there, even The Ultimate Ball Chasing Champion of the Universe has some limitations. While I can leap in the air with great agility all things considered, I hate getting my paws wet. Indeed, for a long while, I simply refused. No negotiations or even  a “go see my agent”!!

Quite a few times now while I’ve been training over at Palm Beach, my beloved tennis ball has fallen in the water.

Bilbo watching his ball drift out to sea.

Bilbo watching his ball drift out to sea.

The first time it happened, my entire body went into shock and all four paws were frozen to the spot. Only my eyes were moving, doggedly fixated on my ball as it rapidly went South with the rising tide. If you have ever witnessed a true ball chasing champion, you will appreciate my distress…such angst! Oh my goodness! It was almost like watching my dinner drift out to sea.

Almost mocking my terror, the family calls out: “Where’s your ball, Bilbo? Go and get your ball!”

While I’m combusting with horror, Mum has no sympathy at all. Instead, she’s doing her usual paparazzi thing and  glaring at my distress through the camera lens.

“This will make Funniest Home Videos for sure!” She calls out.

Nobody, not one member of the family, was trying to help me. They were just making fun of me as my heart was tearing in two. Did I actually love my beloved tennis ball enough to wet my paws and swim out to save it? Did it mean that much to me? Sure, they  knew my commitment and perseverance bordered on obsession but would it be enough to push me over the edge of my fear?

The agony crescendos.

The agony crescendos.

The kids just laughed and my heart sank. They could have easily jumped into the water and come to my rescue or even pulled it out with their precious fishing net. At least then, they would have caught something more than stupid seaweed. Something precious and as much as they keep saying they love me, this would have been the proof. A dog needs more than a pat, you know.

It was at this point, I decided the family needed to learn a thing or two about that Golden Rule they keep talking about. They needed to learn how to turn those precious words into action.

Treating  others as you would like to be treated, definitely meant getting my ball. No doubt about it.

I was an emotional wreck. My precious tennis ball heading out to sea and my family…my precious, beloved family, laughing in the face of my misfortune…and even taking photos, film and selling it off to a TV show and all. I was disgusted.

Like so many other rules, it seemed that The Golden Rule only applied to others and not to themselves!!

Anyway, they finally got with the program and fished my ball out with the broom.

Finally some assistance. Miss puts Bilbo out of his misery!

Finally some assistance. Miss puts Bilbo out of his misery!

At least, they rescued it that time.

However, they now know my Achilles heel and they seem to take great delight in throwing my ball in the water…especially when my persistence is right at it’s peak and they know me well enough by now and that I’m not going to jump in after it. I don’t need to. Eventually, once all that water goes away, my ball is usually waiting for me on the sand. At least, my beloved ball has some concept of loyalty!!

As I’m sure you can appreciate, it’s not easy being The Ultimate Ball Fetching Champion of the Universe but it could always be worse.

I could have been a cat.

xx Bilbo

PS All this ball chasing can make a dog rather hungry. So, anybody wanting to support a future champion, can please send bones through to this blog. I’m not too sure how you convert them from images into something I can eat yet but as I mentioned before, I can be extremely persistent. You just ask my Mum!!

Note from Mum: Today, Bilbo’s powers of persistence even proved too much for his ever-faithful tennis ball. Unfortunately after yet another misguided throw, it ended up in the water and actually sank. Turns out excessive love and persistence had eternally punctured it’s soul.